4/5/11
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Director of Online Programming
and Product Development A
division of MTV focused on emerging music and pop culture
from around the world is looking for an experienced,
assertive and innovative Director of Online Programming
and Product Development to oversee programming and
development of its web properties, social media platforms
and mobile applications. The
candidate will play a central role in identifying and
specifying required technologies and overseeing their
implementation as well supervising the day to day online
production and programming of three branded websites and
their corresponding social media components. Critical to
success in this role will be the ability to collaborate
with key stakeholders inside the immediate team including
staff from the Editorial, Design, Technology &
Software, QA, Marketing, Ad Sales Operations, Music,
Business and Legal Affairs teams, as well within
the larger MTV Networks organization. The primary
responsibilities for the candidate are to craft and
implement a cohesive programming strategy and evolve our
web properties so as to dramatically grow traffic. The
ideal candidate will be assertive, hands-on, proactive,
have a strong technical background and well versed in SEO
and the social media space. He or she will also have
product development and project management skills, and
online experience in the media and entertainment space.
By programming we mean the web design,
production, scheduling, and rotation required for video,
audio, text and photo content on our websites and other
platforms. Experience managing a team of web
producers is a must, and experience managing projects
with third-party development teams and vendors is
preferred. Knowledge of and passion for pop music and
global pop culture is a strong plus. The position reports
to the General Manager of the division. This
is a freelance opportunity for immediate hire. QUALITIES ·
Proven track record of overseeing web production and
implementation of web sites of high profile brands or
franchises ·
Demonstrate professional specialization in emerging
digital distribution methodologies including but not
specific to Web, SEO, Social, Apps, Widgets, RSS, other
content syndication methods as well as Mobile
Technologies ·
Professional, practical and long-term industry experience
in web design and web production, information
architecture, and SEO best practices ·
Proven skills in growing traffic through SEO best
practices and leveraging social media platforms ·
Entrepreneurial drive, demonstrated ability to achieve
stretch goals in an innovative and fast paced environment ·
Strong knowledge of and personal connection to MTV brand ·
Passion for global pop music and culture ·
Solid leadership skills, experience building and
motivating a team ·
Excellent verbal and written skills. Can explain
technology to non-technical people ·
Strong project-management skills ·
Able to fit in well within an startup, high-pressure
environment and to provide hands-on management ·
Establish credibility with smart programmers quickly ·
Ability to negotiate contracts and manage vendors. ·
Keen analytic skills, ability to gain insight from data. QUALIFICATION ·
Bachelors degree is a must, technical/post-graduate
degree is preferred. EXPERIENCE
& SKILLS ·
A minimum of 6 years web
development/production/programming/project management
experience, preferably entertainment based ·
Experience in entertainment and media industry or
creative brand or interactive agency, particularly in the
youth lifestyle space is preferred ·
Familiarity with o Project/Product
Management ·
Knowledge of o HTML/DHTML RESPONSIBILITIES ·
Producing and overseeing current and future versions of
our various music based websites ·
Creating, deploying and managing a programming strategy
for each of the websites and their social media
components (Facebook and Twitter for example) so as to
have fresh content every day/week/month with a view to
aggressively grow traffic ·
Developing an online aesthetic appropriate to our brands
and supervising the creation of design elements like
hats, banners, and logo animations ·
Training and supervising the work of online staff such as
web producers, developers and designers so as to ensure a
consistent, high quality and compelling user experience
on each of the sites ·
Developing productive relationships and working closely
with individual departments like Music, Production,
Editorial and Marketing to ensure a flow of content that
is widely distributed and accessed on digital platforms ·
Developing and maintaining productive relationships with
MTVN teams for technology, content management,
advertising operations, as well as individual producers
and marketers of content at sister MTV sites ·
Developing and implementing concepts to evolve our web
and mobile products as well as working with vendors to
develop applications for iPhone, Android, iPad and other
platforms ·
·
Conceiving innovative ideas and working with producers to
support the execution of various advertising programs on
our web, social and mobile properties ·
Continually refining site information architecture to
ensure the best possible user experience and drive
traffic growth ·
Developing our social media presence and driving
engagement on social platforms like Facebook, Twitter and
Foursquare ·
Working closely with producers of sister MTV sites and
other teams to identify and implement integration and
cross-promotional opportunities ·
Working with Marketing and Editorial to create, implement
and maintain standards around SEO and content tagging ·
Ensuring that all content within has the appropriate
rights and clearances and is appropriate entered into the
MTVN CMS ·
Editorial/Programming, Marketing in developing,
coordinating and implementing on-air throws, in-site
promotion, navigation and cross-linking standards and
processes ·
Working with Ad Sales to develop integrated sponsorship
opportunities within content pieces Please send resumes to mtvworldjob@gmail.com |
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