JOB POSTING INFORMATION
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JOB TITLE: Sr. Manager, NA Merchant Marketing
SSONETCODE: 1100150
JOB CATEGORY:
JOB AREA:
FUNCTION CODE: MAR
INDUSTRY CODE: OTH
JOB STATUS: Full Time
COUNTRY: US
POSTAL CODE: 95131
REGION: CA
MUNICIPALITY: San Jose
SALARY LEVEL: Salary commensurate with experience

BENEFITS:

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JOB DESCRIPTION:
We're seeking a seasoned B2B product marketer to help drive the strategy and execution for launching new products in North America for merchants selling Digital Goods. We’re seeking top talent with a proven track record of success with extensive experience in end-to-end product lifecycle development, including solid go-to-market strategies and plans. The ideal candidate has experience of working with Digital Goods products, as well as expertise with defining the marketing strategy, key objectives, target customer segments, messaging, and marketing communications necessary to drive merchant acquisition, cross-sell, and engagement via multiple marketing channels. You will partner closely with the Product Management, Engagement Marketing, Partner Marketing, and Website Marketing organizations on strategy and execution. 

• Manage all of the merchant-facing elements of the go-to-market process to bring products to market: research; naming, messaging, positioning; collateral; marketing & sales distribution plans
  
• Create tailored go-to-market strategies to support new product launches for Digital Goods and other merchant, including definition of target customer segments, value propositions, messaging, and roll out plans
  
• Develop and execute multi-channel communication strategy that leverages online, e-mail, phone, partner marketing, and experiential  channels to grow PayPal’s share in North America
  
• Be the voice of the merchant, the expert on insights and needs, work hand-in-hand with market research
  
• Own benefits marketing – clearly define the key benefits/proposition of each of our products and develop bold, telegraphic naming and messaging that bolsters comprehension; ensure naming/messaging is consistent throughout all communication channels 
  
• Link product innovation to merchants’ needs – ensuring end-to-end product experience is on brand 
  
• Leading internally and externally
  
  • Collaborate cross-functionally with key internal partners, including Channel, BD, Telesales, as well as other members of the Merchant Marketing team.
    
  • Work effectively with external business partners to identify potential joint marketing opportunities
    
  • Manage agency and other outside consultants.  
    
• Develop budgets and forecasts and manage to them
  

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QUALIFICATIONS:

• Energetic and experienced leader and thinker.
  
• Proven track record of success with product lifecycle development, including creation of winning go-to-market strategies and plans
  
• Strategic thinker - combine classic strategic marketing skills with experience in multi-channel marketing/distribution of practical products and services
  
• Superior relationship and influence management skills in interactions with senior leaders, peers, and external partners
  
• Proven track record of driving results in a fast-paced and constantly changing environment
  
• Demonstrated strong marketing strategic and creative thinking (benefits mktg/customer orientation)
  
• Must handle multiple priorities with a strong attention to detail and should possess strong analytic and problem solving skills.
  

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START DATE:
END DATE:
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