With operations across the Americas, Europe, and Asia, Biogen Idec (NASDAQ:BIIB) is one of the world's leading biotechnology companies, creating new standards of care in oncology, neurology, and immunology. Every day, employees of Biogen Idec make a difference in people's lives, through pioneering research and development, manufacturing, and our worldwide commercial capabilities.

Learn more at www.biogenidec.com/careers.

Biogen Idec is proud to be an equal opportunity employer

CONTACT INFORMATION:
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NAME:
POSITION:
COUNTRY CODE: US
POSTAL CODE:
REGION: MA
MUNICIPALITY: Cambridge
ADDRESS:
PHONE:
FAX:
EMAIL: R6348236809352@posttrak.arbita.net

JOB POSTING INFORMATION
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JOB TITLE: Associate Director, Patient Marketing - Avonex
SSONETCODE: 1100150
JOB CATEGORY: Management
JOB AREA:
FUNCTION CODE: MAR
INDUSTRY CODE: OTH
JOB STATUS: Full Time
COUNTRY: US
POSTAL CODE: 02481
REGION: MA
MUNICIPALITY: Wellesley
SALARY LEVEL: Salary commensurate with experience

BENEFITS:

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JOB DESCRIPTION: This position is responsible for leading the development and execution of the US AVONEX patient marketing strategy. This position will drive the development and implementation of Customer Relationship Marketing (CRM) to drive acquisition and retention strategies for the brand. This position is accountable for developing an integrated plan that includes patient education about the product and support services, as well as the live patient program plan, teleconferences, consumer/patient promotion and on-line initiatives.

Essential Functions of the Job:
. Lead development and execution of CRM initiatives to drive achievement of acquisition and retention objectives
. Develop patient strategy in alignment with overall AVONEX brand strategy
. Direct execution of promotional programs and tactics consistent with strategy
. Responsible for developing segment specific strategic initiatives and key messages directed towards people with Multiple Sclerosis
. Lead, mentor and develop patient brand team in execute patient programs and tactics according to strategy and within agreed-upon budgets.
. Lead collaboration efforts with partner departments including, MS Franchise Team, Customer Service, and Sales to ensure flawless implementation of tactics through key communication channels
. Direct development of patient advocates and mentor strategy
. Lead execution of live patient programs plan for AVONEX working with MS Franchise team and Sales
. Gain approval for patient promotional materials through internal review process and secure final production.
. Develop and manage patient budget within targets.
. Responsible for development and maintenance of NMSS and other patient organization relationships.

Supervises:
This position will have supervisory responsibility for a team of product managers.

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QUALIFICATIONS:

Required Skills:
Creative and strategic thinking; strong leadership and influence skills; excellent communications skills; an analytical approach to business problem solving; strong project management skills; supervisory experience.

Experience Required:
. Seasoned marketing professional, with at least 8 years of pharmaceutical commercial experience.
. Experience in development and execution of customer relationship marketing a requirement.
. Minimum of 5 years biotech/pharma marketing experience.
. Experience in specialty markets; of particular interest are neurology, oncology, immunology or HIV.
. People management experience strongly preferred.
. Experience or exposure in MS and field sales experience a plus.

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START DATE:

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